Vyrao.
As a brand that thrives on novelty and the joy of experimentation, Vyrao's projects consistently challenge me to approach each video with fresh perspectives and inventive solutions. I've had the privilege of being part of the brand's inception, and each video production continues to present me with fresh and invigorating challenges.
Client: Jaime Pearlman Studio for Vyrao
Design & Concept: Michael Günther
Creative Direction: Olena Slyesarenko
Music: @fysicaltherapy
Vyrao
I am Verdant
I am Verdant harnesses the power of transformation to bring the green of nature and the vibrancy of the rainforest to life. Bright neon colors blend with lush foliage to create a beautiful and captivating scene.
The animation seamlessly blends the organic growth of nature with the structured form of of the bottle.
This is a small capture of the visual concept is
developed, encompassing the unfolding fern and its interaction with the bottle.
Detailed 3D models of the fern leaf and the bottle are crafted using Cinema4D. Attention is given to accurately replicate the intricate features of both elements. The fern leaf's geometry is designed to facilitate the gradual unfurling process, while the bottle's shape and surface characteristics are carefully replicated.
Animation: @michiguenther
Music: @fysicaltherapy
Free 00
Passion flares at the heart of this film, in an ode to liberation and sensual ecstasy. The vibrancy of warm yellow and brilliant orange that pervade the sunset sky dance in unison with the reflections of the water. These colors are not only visual impulses, but also powerful emotions of freedom and boundless hope.
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The cap of the bottle takes on a life of its own, becoming a dynamic part of the narrative. It is more than a functional element; it's a symbol of transformation and integration. As the bottle becomes one with its environment, the cap harmoniously unfurls, mirroring the natural progression of the flora around it. This intentional choice not only adds depth to the composition but also invites viewers to contemplate the relationship between objects and their surroundings.
The Sixth
For this fragrance, the client's vision was to create something supernatural – bathed in light and suspended above the clouds.
Bathed in ethereal light and hovering amidst the billowing clouds, the bottle becomes a symbol of transcendent mindfulness and intuitive awareness.
In this pivotal moment within the series, I introduce a captivating technique that unveils the vastness of the world that surrounds us. Through the seamless motion of a camera,I transcend the boundaries of conventional storytelling, offering a glimpse into a larger universe waiting to be explored.
This eye, stands as a subtle reminder that there is a vast realm beyond what meets the eye, waiting to be explored and understood.
Witchy Woo
For the enchanting fragrance of Witch Woo, the client held the essence of magic in high regard.
The visual narrative conjures a world where the bottle emerges as if from a spell, encapsulating the very essence of enchantment and imagination.
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Smoke, in all its ethereal glory, emerges as the focal point of this composition. Its versatility as a single effect holds the power to create a symphony of complexity through its intricate swirls and subtle color variations. As smoke weaves its mesmerizing dance, it transforms the scene into a tapestry of depth and dimension. Each twist and twirl adds layers of intrigue, inviting viewers to peer into a realm where reality and the supernatural converge.
Magnetic 70
In the crafting of Magnetic 70, the primary emphasis lay in the realms of attraction and protection. A captivating spectacle unfolds as the bottle takes shape in midair, suspended above a pool of liquid gold. Enveloped by a shield of protective energy, the bottle's form gradually emerges, embodying the essence of attraction.
The aura that envelops the composition pays homage to the magnetic fields that envelop our planet. These fields, though imperceptible to the naked eye, are integral to the harmony of our environment. This connection between the microcosm of the bottle and the macrocosm of Earth's magnetic influence creates a profound resonance, inviting viewers to reflect on the interconnectedness of all things.
Georgette
Georgette is a celebration of self-love, the rose among fragrances. The film embarks on this journey with a focus on self-appreciation.
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The synergy between meticulously rigged elements and the dynamic soft body simulation is at the heart of this composition's success. The rigging of elements ensured precise control over the animation's nuances, while the soft body simulation introduced a layer of realism that lends an organic quality to the motion. This harmonious fusion is where technology and artistry intertwine, resulting in a visually engaging experience.
SunRae
In this instance, the client's focus was on joy and happiness – evoking a sensation akin to basking on the most beautiful beach, warmed by the embrace of sun rays.
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The concept takes flight from the heart of a sunflower, with the bottle emerging from sun-soaked pollen, embodying the very essence of solar vitality. As the bottle takes shape, it harnesses the radiant energy of the sun, much like the feeling of being bathed in its nurturing glow. This evocative portrayal not only captures the spirit of exuberance and happiness but also transports viewers to a place where the vibrant force of the sun's embrace comes alive.
